How To Market In Social Media

It would be very easy to tell you every step you would need to take to take over social media. However, that would not really tell you anything. You can read for months on how to use social media, to develop your business or your brand, but at the end of the day, all you will have gained is a headache.

About this time last year a friend of mine Vincent Hunt, came to me after cycling, and told me about this thing called social media. He told me about all the new people he was meeting and all the things he had learned. Well at first I paid him no mind, but week after week he kept selling the same song. Finally, I went on line and started looking into social media. After a few weeks, I started blogging, and all of a sudden I started getting responses from people all across the world. Then one day I discovered Youtube. Yes, I had heard of Youtube, but I had never thought about posting to Youtube. Lucky for me, this was during the time of the Presidential Elections. I made a few post, and the next thing I new thousands for people were listing and responding. Thus The Fair Response was born.

Yet, I said all of that to say, I learned social media, by not just reading other peoples post, but by getting out there and getting my feet wet. The ups and downs of social media teach you what spaces to spend your time, and what spaces to get in and get out as quickly as you can. I look at social media through the eyes of building equity, the more time you spend developing your brand, the more equity in your brand you will have.

Marketing in social media is not rocket science, it depends all on whether or not you know yourself and your brand. If you have no clue to who you are, then this space is not for you. Now, what I mean is that you must  not be a clone. Yes, you might have the degrees in marketing, and you might be the greatest at building web pages. Yet, this space does not give a crap about the paper the walls at your house. In this space we care about each other. We build each other, and the louder your voice is about the relevant things we go through the greater you will be in this space. Now I guess I will tell you how to market in social media.

1. Research, Research, Research. Then you need to Research some more.
2. Listen to the web, which means understand what the web is telling you.
3. Follow people that are already on the next big thing, this way you know how to stay relevant in the space.
4. Find out your passion, and how it can dwell in this space.
5. Start micro blogging, using twitter, rejaw, kwippy, friend freed, tumblar and other sites.
6. Start blogging, once you have gotten to a level of confidence in micro blogging then blog.
7. As you blog, respond to others in this space, practice this while you are micro blogging.
8. As you speak about others, others will speak about you, which will in turn boost your hits across the web.
9. After you have learned what works for you, start joining every site you can, and learn how to post to one while posting to others at the same time. (ping fm)
10. Find the best photo of yourself or logo you can and put it on every site you join, Then develop a slogan that is catchy and to the point. My slogan is, “don’t just live life respond.”
11. Keep your message the same or spread your message over different ideals, but keep is consistent.
12. This should have been number one, but google your name or business, and see where you are, just like looking up your credit score except you want as many hits as you can find.
13. If you really want to be successful in the space, this step is key, never stop working, never stop learning, because the moment you do, you are already behind.